At our Boot Camps, we often hear from church leaders that their parishioners aren’t connected. ”We have to keep sending a paper newsletter,” they tell us, “because a lot of our people aren’t on Facebook or even email.”
Well, according the Pew Research Center, that’s just not true:
When it comes to their technology profile, Americans who are members of religious groups are just as likely as others to use the internet, have broadband at home, use cell phones, use text messaging, and use social networking sites and Twitter.
“Some analysts have been concerned that those who have active spiritual lives might not be as engaged with the secular world,” noted Jim Jansen, author of the report. “We see the opposite. Those who are religiously active are more likely to participate in all kinds of groups and more likely to feel good about their communities. Those who are active in religious groups seem to be joiners. They also are active users of technology.”
All the more reason for your church staff to get trained in social media — may we suggest a Boot Camp?