Our Social Phonics Coach Adam Walker Cleaveland has this to say to you who have two profiles:

My good friend and blogger Adam Copeland has been talking a lot recently about pastors who use more than one Facebook profile. I will say that I have some friends who have decided to do this, and while I understand their reasons, it’s not the choice that I make, and not the choice I encourage others to make.

Read the rest of Adam’s post HERE.


Get Better at Twitter

by TheoBlogy on May 14, 2012

in Twitter

DIY Themes has a great post on how to get better at using Twitter. We have lots of folks in our Boot Camps who struggle to figure out Twitter — what exactly it’s good for, and how you can attract followers. Well, you could do a lot worst than following the advice in this list:

1. Be Funny and Witty

This makes sense. People like people who can make them laugh. Go figure :-) .

For this, let’s look no further than Chris Pearson, the king of witty and snarky tweets.

“Me + hair gel + no shower = Don King” – Original Tweet

However, if you’re struggling to be funny, there are proven joke templates that you can follow to work on your humor.

To walk you through that, I’ll share my favorite which is called “the rule of three.”

Here’s how it works:

You’ll need a list of three items, 2 normal items, and one ridiculous item. Much like what Chris Pearson did in his tweet—Me (normal), Hair Gel (normal), and No Shower (ridiculous).

As another example, let’s look at the famous Chris Rock joke from one of his standup comedy shows “Women like food, water, and compliments.”

This is a perfect template for Twitter because it’s short, and can fit in 140 characters or less.

2. Create Curiosity

I’ve written about this before, but to rehash, the easiest way to create curiosity is by opening an information gap.

What’s an information gap?

As George Loewenstein puts it, an information gap is the crevice between what people know and what people want to know.

How can you do that on Twitter? Let me show you one of my tweets as an example:

“You’ve got to see this graph showing a possible link between SAT scores and income – http://bit.ly/zlIN6Y” – Original Tweet

See what I did there?

I didn’t tell people about the link, I told people about a graph, and if they wanted to see the link, they’d have to look at the graph.

What happens then? If people read that, chances are the gap between what they know and wanted to know was successfully created.

3. Be Interesting

To be interesting, you’ve got to introduce your followers to people, places, or ideas they may not have heard about.

In other words, you’ve got to break out of the “echo chamber.”

For example, over on my Twitter account, I often share links to articles about neuroscience, psychology, and other things related to human behavior.

Yes, my target audience are business owners and entrepreneurs, but I’m one of the few people who connect human behavior with online marketing. So, when I introduce an academic researcher they haven’t heard of before, they can’t help but be interested.

Read the whole article here.


Beware of Klout

May 11, 2012

Klout gets a lot of traffic, as it’s the one free service that claims to measure all of your social media streams and tell you how you’re doing. Well, Forbes Magazine has a warning: Klout isn’t as good as it says: Will Your Klout Score Get You Hired? Have You Got Klout? 5 Reasons You Shouldn’t Care About Your Klout Score. These [...]

Read the full article →

Hate Timeline?

April 11, 2012

Well, you don’t have to. By now, you’ve probably been “transitioned” to Timeline on Facebook. You didn’t have a choice — it happened to you. Like so many changes on Facebook, there are those who love it and those who hate it. But, since it’s inevitable, we might as well point you to someone who [...]

Read the full article →

Modesto Boot Camp

March 29, 2012

Thursday October 11, 2012 – Thursday October 11, 2012 Modesto Church of the Brethren Map and Directions | Register Description: In our one-day Social Phonics Boot Camp, veteran pastor and social mediaista Adam Walker Cleaveland will guide you through the basics of the most popular social media services, including blogging, Facebook, Twitter, and free broadcast [...]

Read the full article →